President, Chief Strategist
As founder of TradeWinds Communications, Tracy Williams has helped local and national organizations put their best foot forward for a myriad of audiences. As TradeWinds’ chief strategist, creative director and project manager, Williams’ clients rely on her ability to strategize based on the big picture, while visualizing and managing the details of their campaign needs as well.
Her public relations firm, established in 1997, delivers strategic public and media relations strategies, marketing, copywriting, community outreach, advertising and video production services. Williams oversees campaign details, as well as the fiscal management of those accounts, client services, new business development, coalition building and infrastructure development of new client ventures.
Her company’s services have been used by a variety of organizations over the years, including the Nielsen Company, the City of Denver, Rocky Mountain Public Media, YouthSeen, Black Pride Colorado, the Denver Preschool Program, the Colorado Department of Education, Five Points Business District, Metropolitan State University of Denver, Community College of Denver, Community College of Aurora, Colorado Department of Public Health and Environment, Metro West Housing Solutions, and the National Organization of African Americans in Housing. Her many connections in Denver’s communities of color have helped TradeWinds bridge the gap between her clients and their various stakeholders.
The Texas native began her career as an internal communications specialist for Rockwell International, and has since worked for the Aurora Public Schools, the Colorado Xplosion, and one of the region’s largest woman- minority-owned public relations agencies where she was the account supervisor for clients such as DaimlerChrysler, the Colorado Lottery, the Denver Housing Authority, Denver Water and Denver International Airport.
After 20+ years in corporate and private industry, she took TradeWinds full-time in 2005.
The Colorado Association of Black Journalists named her “Public Relations Professional of the Year” in 1995 and again in 2007, and her writings have been published by Black Enterprise magazine, the NABJ Journal and the Urban Spectrum. The organization has also recognized her work with several Scribes in Excellence Awards for her public relations campaigns in 2003 and 2007.
A graduate of the University of Colorado at Boulder, Williams has sat on the boards of the Lupus Foundation of Colorado, the Colorado Black Chamber of Commerce, Mayor Hancock’s African American Advisory Commission and is a past officer (and active member) of the Colorado Association of Black Journalists. She is also a member of the Montbello/Green Valley Ranch Leadership Coalition.