OUR TEAM

TRACY WILLIAMS, President
twilliams@tradewindspr.com

“I can navigate the worst when surrounded by the best.” - Me

As founder and president of TradeWinds Communications, Tracy Williams has helped local and national organizations put their best foot forward for a myriad of audiences and stakeholders.

Her public relations firm, established in 1997, delivers strategic public and media relations strategies, marketing, copywriting, community outreach, advertising and video production services.

Her company’s services have been used by a variety of organizations over the years, including the Colorado Department of Public Health and Environment, the Lakewood Housing Authority, Metro Taxi, Metropolitan State College of Denver, and the National Association for African Americans in Housing.

The Texas native began her career as an internal communications specialist for Rockwell International, and has since worked for the Aurora Public Schools, the Colorado Xplosion, and one of the region’s largest woman- minority-owned public relations agencies.

After 20+ years in corporate and private industry, she took TradeWinds full-time in 2005.

She was named “Public Relations Professional of the Year” by the Colorado Association of Black Journalists in 2007 (and in 1995), and her writings have been published by Black Enterprise magazine, the NABJ Journal and the Urban Spectrum.

A graduate of the University of Colorado at Boulder, Ms. Williams currently sits on the Board of Directors for the Lupus Foundation of Colorado.

Elizabeth Suarez Elizabeth Suárez, Senior Consultant
elizabeth@elizabethsuarez.com

"Never limit yourself because of others' limited imagination; never limit others because of your own limited imagination." - Dr. Mae Jemison, Astronaut/Entrepreneur

As TradeWinds’ senior consultant, Elizabeth Suarez is a triple threat dynamo when it comes to strategic facilitation, Latino outreach and cultural competency.

In addition to her role with TradeWinds, Suarez is also an Alternative Dispute Resolution and Leadership Studies Professor at the University of Denver (University College and The Women’s College).

A Puerto Rican native, she has over 20 years experience in corporate America and the small business arenas. Suarez is considered an expert at offering a strong blend of multicultural understanding while judiciously analyzing the overall situation/strategy. Her no-nonsense, hands-on business philosophy is highly regarded by her peers throughout the industry.

A master cultural strategist, Suarez has worked with a variety of entities, helping them in the creation and execution of effective marketing plans that address the necessary cultural competency in the implementation of all strategies and tactics, particularly with Spanish dominant audiences. Her innovative strategic plans result in creative social marketing campaigns that educate and influence target populations. For the past couple of years she has worked with non-profit organizations such as School Based Health Clinic in the development and execution of their two-year strategic plan to better serve the Spanish dominant Latino student population as well as parents.

Suarez currently serves as Secretary for Girls Inc. Board, and sits on the boards of Denver Hispanic Chamber of Commerce, and Junior Achievement National Hispanic Initiative Advisory Board. She was a recipient of the 2007 Be Bold Award from the Colorado’s Women Foundation, and in 2006 was granted the Women of Achievement Award from the Women in Communication Association, Denver Chapter. In 2005, Hispanic Magazine named her one of the “2004 Top Latinas” and Latina Style Magazine recognized her as one of the nation’s Top Latinas in the “Business-Entrepreneur” category.

Suarez earned a BS in Chemical Engineering from Cornell University and an MBA from The Wharton School of Business, University of Pennsylvania. In addition, she completed the Executive Management Program at the John F. Kennedy School of Government at Harvard University and is a graduate of the prestigious National Hispana Leadership Institute (NHLI) program as well as the Center for Creative Leadership and Leadership Denver.

Robert Boggess ROBERT A. BOGGESS, Creative Director
rbogges@tradewindspr.com

“When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”
- Buckminster Fuller

Robert Boggess has provided brand strategy and design development for more than 20 years and has developed identity systems and integrated marketing collaterals to position organizations locally and nationally.

Boggess‘ talents have been called upon by non-profits and Fortune 500 companies alike, including the Boy Scouts of America, the Colorado Housing and Finance Authority, Preferred Lending Partners, Mizel Museum, FASA, the American Humane Association, Georgetown University, Denver University, Wheat Ridge Cyclery, Xcel Energy, the Gates Corporation, and Qwest Communications.

His expertise covers a broad spectrum of design services, including:

Market research, analysis and assessment
Strategic communications
Capability brochures and marketing collateral materials
Annual reports
Corporate identity systems
Web sites

Boggess’ work combines the art and science of information research and aesthetically pleasing imagery, to attract the eye and ensure the message is effectively communicated to the designated audience. His visual trademark is illustrated by a distinct contemporary style that is clean and unique. His ability to integrate conceptual ideas, and organize visual images with practical information to present them in a meaningful way to sets him apart from other graphic visionaries.

He also combines his unique ability to see and create things visually with his talent for building bridges between individuals, corporations and communities. He is currently enrolled in a Master of Arts program in Mediation for Conflict Resolution, specializing in system theory, logic and language.

Boggess attended Colorado State University for Graphic Design and has a Bachelor of Arts degree in Communications from Regis University.

YESIKA GUEVARA, Account Manager
yguevara@tradewindspr.com

“You must be the change you wish to see in the world.”
- Mahatma Ghandi

Yesika Guevara is TradeWinds’ newest associate having joined the team in October 2007.

As a young, urban Gen-Xer, Guevara has her finger on the pulse of today’s young people, particularly Denver’s Latin community.

Guevara, who speaks fluent Spanish, handles TradeWinds’ grassroots community and media outreach strategies.

She is skilled at getting our clients the coverage and exposure they need with Denver’s Latino publications and broadcast media, civic organizations, and churches.

She is also the agency’s foot soldier with regard to those all-important hands-on, face-to-face strategies that practically guarantee the success of our client’s campaigns and was instrumental in our efforts to reach Latino audiences during a recent campaign with the Colorado Department of Public Health and Environment.

Before joining the TradeWinds team, Guevara honed her skills with United Parcel Service, Community West Mortgage, InterCapital Mortgage Corporation, Goodwill Industries of Denver, and MUDISA El Salvador.

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