NEWSROOM

2008

Nielson Company

NIELSEN CHOOSES TRADEWINDS TO LEAD COMMUNITY OUTREACH IN DENVER

(Denver, CO) - The Nielsen Company has selected TradeWinds Communications to handle media and community outreach in Denver in conjunction with the launch of Nielsen’s Local People Meter service in the area. A boutique public relations agency that specializes in public relations, marketing and community outreach, TradeWinds will concentrate on outreach to mainstream, African American, Latino and Asian American/Asian Pacific Islander communities. Tracy Williams, owner and president of TradeWinds, will lead the Denver-based team.

To gather accurate information for its Local People Meter (LPM) service, Nielsen has committed to an extensive outreach campaign to ethnic communities in the greater Denver area that includes open communication, sponsorship and education for community organizations and leaders, elected officials and media.

“Nielsen is committed to building strong and lasting relationships with the communities in each city we serve,” said Patricia Andrews-Keenan, vice president of corporate affairs, The Nielsen Company. “We are pleased to engage local companies to help facilitate the process.”

Nielsen has successfully rolled out its LPM service in 13 of the country’s major DMA’s including, Los Angeles, New York, Chicago, Houston and Seattle. In Denver, Nielsen will begin its widespread community campaign during the first quarter and launch LPM in October 2008.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (AC Nielsen), media information (Nielsen Media Research) business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. For more information, please visit, www.nielsen.com.

2007

Health Expo Sheba Wheeler

"OUR HEALTH MATTERS" COMMUNITY HEALTH EXPO DRAWS RECORD NUMBERS

(Denver, CO) -- The second annual "Our Health Matters" Community Health Expo was held on Saturday, October 6 at Rachel B. Noel Middle School with triple the number of attendees coming out for the 2007 event.

More than 300 families and individuals attended the free Expo, which addressed health and safety issues affecting the residents of Montbello and Green Valley Ranch in addition to issues surrounding financial health.

“We went from a handful of people attending last year’s event to hundreds this year,” Kelly Voorhees of the Colorado Department of Public Health and Environment said. “The increased numbers of exhibitors, screenings and the addition of financial wellness seminars made all of the difference, along with having basic information available about health that concern everyone. We can’t wait until next year.”

In addition to free workshops on topics such as protection from sexually-transmitted diseases and hepatitis, proper nutrition and diet, eating disorders, body development, and teen pregnancy, exhibitors offered diabetes, cholesterol and blood pressure screenings, as well as information about the dangers of tobacco use and second-hand smoke, personal finances and foreclosure prevention.

Denver City Council President Michael Hancock welcomed the families who attended, most of whom are his constituents.

"It is important that we, in District 11, take the lead in confronting the issues that disproportionately affect our neighborhoods," he said.

"Montbello and Green Valley Ranch families are hit hardest in the city when it comes to some of these issues that affect our health and well-being, so it is important and encouraging that you’re all here.”

WILLIAMS NAMED 2007 PUBLIC RELATIONS PROFESSIONAL OF THE YEAR BY THE COLORADO ASSOCIATION OF BLACK JOURNALISTS

(Denver, CO) -- Tracy Williams, president and founder of TradeWinds Communications, received the “2007 Public Relations Professional of the Year” award from the Colorado Association of Black Journalists (CABJ). She accepted the honor at CABJ’s annual Media Awards and Scholarship Banquet on Friday, August 3, 2007.

She also received the Association’s “Scribes in Excellence” award for her 2006 Media Relations Campaign promoting the Montbello/Green Valley Ranch’s Leadership Coalition’s first annual Family Communication Fair.

“It’s an honor to receive such an award from an organization that is dear to me,” said Williams.

“We were proud to recognize the high-caliber work of Tracy Williams and her company,” said CABJ President Amani Ali. “For those of us in the media to honor a PR agency says quite a bit about that agency’s standards, ethics and media relationships in this city.”

Williams was also named CABJ’s PR Professional of the Year in 1995.

Metro Taxi

METRO TAXI “GOES GREEN” WITH HYBRIDS
Company introduces new Prius taxis at May 30 press conference

(Denver, CO) — On Wed., May 30, Metro Taxi Inc., Denver's largest taxi service, became the first such company in the city to convert a number of its fleet to hybrids. Metro Taxi will introduce two of its new vehicles — specially designed Toyota Prius Hybrids — on Wed., May 30, during an 11 a.m. press conference at the company’s headquarters at 5909 E. 38th Avenue in Denver.

Denver Mayor John Hickenlooper and City Councilman Michael Hancock attended the launch and were the first two passengers in the hybrid taxis.

“Metro Taxi is setting the stage for others to follow with this major step,” says Mayor Hickenlooper. “Hopefully, other companies will follow suit and join Metro Taxi in being good corporate neighbors who are sensitive to our city’s environmental needs.”

Metro Taxi will add three additional hybrid taxis to the fleet on Friday, June 1, then gather customer feedback and real-world mileage data to evaluate the new cars’ performance. During the course of the trial period, Metro Taxi estimates annual savings of 5,090 gallons of gasoline per vehicle.

“Our goal is to replace all of the taxis in our current fleet of 500 with hybrids by 2010,” says Metro Taxi Owner Bill Cotter. “We’re eager to support Mayor Hickenlooper’s Greenprint Denver efforts to improve the environment.”

2006

TRADEWINDS ADDS TO CLIENT ROSTER

(Denver, CO) - TradeWinds Communications has been selected to provide public relations services to the Colorado Department of Public Health and Environment (CDPHE). TradeWinds will also provide marketing, event planning and advertising services as the CDPHE continues its work with the Montbello/Green Valley Ranch Leadership Coalition.

In addition, TradeWinds has also added the National Organization for African Americans in Housing (NOAAH) to its client roster.

Based in Washington, D.C., NOAAH is a non-profit organization that is made up of housing officials and organizations throughout the United States.

In addition to media relations, TradeWinds will also provide copywriting and event planning services for the group and most recently planned and executed the organization’s eighth annual national conference in New Orleans, LA.

Most recently, TradeWinds added the City of Denver’s Department of Environmental Health to its client list. Partnering with the Bawmann Group (another local PR agency) TradeWinds will provide branding and marketing counsel to the agency.

TradeWinds will also provide PR to Raging Waters Records, a new independent Denver-based record label for local artists.

2005

TRADEWINDS RECEIVES BEST PR CAMPAIGN AWARD FROM LOCAL JOURNALISM ORGANIZATION

(Denver, CO) -- TradeWinds Communications received the Scribes in Excellence Award from the Colorado Association of Black Journalists at its annual Scholarship and Fundraiser August 19, 2005.

The agency was recognized for its work promoting the second annual “Cookin’ & Jazz – Celebrating Black Heritage in Food and Song,” a Black History Month event hosted by the Denver Black Pages.

The event drew more than 300 attendees, making it a sell out event for the second year in a row.

TradeWinds was proud to lend a hand to make this event a success and provided media relations services to promote the affair.